Quick start guide to raising crypto donations

Best practices & templates for nonprofits

Cryptocurrency, often abbreviated to “crypto,” has emerged as a new form of digital currency, or money. And, as with anything new that affects philanthropy, many nonprofit leaders are still trying to figure out the best ways to approach it. 


According to a 2021 Pew Research survey, 86% of Americans have heard about cryptocurrencies, and 16% say they have invested in, traded, or used crypto at some point. As crypto gains popularity and increasingly enters mainstream use, nonprofits who embrace crypto have an opportunity to tap into a new source of donations and to cultivate a new donor audience. 


In this guide, we’ll cover the basics of crypto, our best practices for fundraising it, and templates you can use to solicit donations through Crypto for Charity — a new platform brought to you by the team that built FreeWill, which makes it easy for your donors to give crypto and your organization to receive cash.


What's inside:

  • Crypto 101: The history of crypto and how it works

  • Your crypto donors: How to harness crypto for charitable giving

  • 7 best practices to fundraise crypto

  • Get started: Tools and templates
    • Crypto for Charity
    • Social media templates
    • Texting templates
    • Post scripts, signatures, and bullets
    • Email templates