Crafting a best-in-class Direct Mail plan for 2024 (with special guest Josh Alcorn)

Tuesday, December 5th, 2023 at 12 pm ET
Worth 1.0 CFRE credit


In an era where digital fundraising strategies are on the rise, direct mail continues to be a cornerstone of nonprofit fundraising, generating 60-80% of all fundraising revenue.


Building on our popular webinar topic from August 2023, we’re revisiting direct mail to explore the tips fundraisers need to implement to maximize responses and secure larger gifts through direct mail in the new year.

Join Patrick Schmitt, Co-CEO of FreeWill, and special guest Josh Alcorn, Co-Producer of the Nonprofit Storytelling Conference, for a free webinar on what makes a direct mail program truly outstanding in 2024, and the steps for implementing these tips within your organization.

In this webinar, we’ll cover:

  • The state of direct mail in 2024
  • Key components of a successful direct mail program
  • Tips for creating a compelling fundraising letter
  • Q&A session with our expert hosts


View our past webinars or nonprofit resources.