GivingTuesday template pack: Emails & phone scripts

On December 1, 2020, the world will come together for GivingTuesday, a national day of giving. Only second to New Year’s Eve, GivingTuesday is the largest giving day of the year, making it a powerful launchpad for your end-of-year giving campaigns. GivingTuesday brings in more new donors than any other day, and those donors are 10-15% more likely to give again. This makes it a crucial day for your organization to connect with your community.


This template pack will help you thoughtfully engage with your supporters around GivingTuesday. It features multiple ways for your supporters to get involved, including making a gift in their will. 


In the template pack:

Four-email cadence
  • Pre-GivingTuesday email
  • GivingTuesday AM send
  • GivingTuesday PM send
  • GivingTuesday follow-up email
Phone transcripts 
  • Informational call about GivingTuesday
  • Solicitation call a week later to ask the donor to support the organization for GivingTuesday

This template pack features planned and major giving as two of several giving options. This will allow supporters to choose which options are right for them, and to participate in more than one way.


Get more insights, tips, and strategies for end of year giving here.