Strategy memo: The importance of investing in crypto giving

US donors gave more than $500 million in crypto gifts in 2021, more than doubling the amount given in 2020. The average crypto donation is more than $7,000, and six-figure gifts are not uncommon.

 

Nonprofits who embrace crypto have an opportunity to tap into a new source of donations and cultivate Millennial donors.

 

If there has ever been a time for nonprofits to invest in crypto giving, this is it. If your organization wants to take advantage of this new asset class, you need to get your leadership on board.

 

Need help convincing them? Download our strategy deck on why crypto giving is critical to your organization’s fundraising growth.