For some nonprofits, working with FreeWill introduces a whole new vocabulary: marketing terms, legal terminology. and lots and lots of acronyms!
If user flows, contingent bequests, QCDs, URLs, and UTMs have you scratching your head, this handy guide to Key Terms for FreeWill Partners can help.
Use the form to the right (below on mobile) to download the resource and share it with your team.
Head back to the Partner Resource Hub to find more resources on outreach, messaging, and industry research.
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