---
title: Key terms for FreeWill partners
description: This helpful guide defines key terms that FreeWill partners need to know, including marketing terminology, legal jargon, and fundraising acronyms.
image: https://lp.freewill.com/hubfs/Unsplash%20images/kimberly-farmer-lUaaKCUANVI-unsplash%20(2)%201.png
---

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# Key terms for FreeWill partners

For some nonprofits, working with FreeWill introduces a whole new vocabulary: marketing terms, legal terminology. and lots and lots of acronyms!

 

If user flows, contingent bequests, QCDs, URLs, and UTMs have you scratching your head, this handy guide to Key Terms for FreeWill Partners can help.  

 

Use the form to the right (below on mobile) to download the resource and share it with your team.

### Download the resource

---

## Recommended resources

[

##### Witnesses and notaries

To be valid, a will must be properly executed. In most cases, a will isn't legally binding until it has been signed in front of one or more witnesses. A notary may or may not be required.

→ Learn more 

](https://lp.freewill.com/witnesses-and-notaries)

[

##### Running A/B email tests

We love a good experiment at FreeWill. Learn everything you need to know about A/B email tests (a.k.a. split testing) and how it helps you learn what resonates with your audience.

→ Read more 

](https://lp.freewill.com/partner-resource-a-b-testing)

[

##### Using tracking links

We provide you with custom tracking links to deploy with each FreeWill marketing touchpoint you share with donors. Here's what they are and why they matter.

→ Learn more 

](https://lp.freewill.com/using-utm-tags)

## Looking for more partner resources?

Head back to the Partner Resource Hub to find more resources on outreach, messaging, and industry research.

 

[![Back to the Partner Resource Hub](https://no-cache.hubspot.com/cta/default/7139016/cc9f3027-2f49-48ae-9422-489a4511cb53.png)](https://cta-redirect.hubspot.com/cta/redirect/7139016/cc9f3027-2f49-48ae-9422-489a4511cb53)

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Copyright © 2026 FreeWill Co., a Delaware Public Benefit Corporation. All rights reserved. FreeWill offers online self-help solutions for common estate planning needs and related educational content. Estate planning may implicate both state and federal laws, and estate planning needs will differ based on personal circumstance and applicable law. FreeWill is not a law firm and its services are not substitutes for an attorney’s advice. The information here is provided for educational purposes only and is not intended to provide, and should not be construed as providing legal or tax advice. This information is general in nature and is not intended to serve as the primary or sole basis for investment or tax-planning decisions. Use of FreeWill's services is subject to the [Terms of Service](https://www.freewill.com/terms) & [Privacy Notice.](https://www.freewill.com/privacy)

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