FreeWill Newsletter July 15, 2020
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An update to our QCD tool, creative marketing examples, and other resources to support your nonprofit — read on for FreeWill’s July newsletter!
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Exciting QCD tool updates
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Based on valuable feedback from our partners, FreeWill has made three exciting new updates to our QCD tool! These changes are designed to make the tool more comprehensive for your donors, and to provide you with more robust data on QCD donors who gave offline:
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Donors can now request tax acknowledgment letters, regardless of whether they used FreeWill’s tool to make their QCD. This means your partner portal can now collect data on all of your QCD donors, including those who gave offline.
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Donors can now complete their QCD forms manually or by phone. The tool will now provide an option for donors to download forms they can print and complete outside of the tool while still reporting their contact information to you via FreeWill.
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Donors can get more information through a new “Learn more about QCDs” button. You can now market the QCD tool to anyone interested in learning more about QCDs or RMDs, even if they are not ready to donate. If they decide to give, the QCD tool is a click away.
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We will be updating all partners’ QCD custom sites to the new version tomorrow, July 16, 2020. If you have questions or would not like these updates made to your QCD site tomorrow, please reach out to your strategist.
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Creative video marketing
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Lights, camera, action — video marketing has proven to be an effective communication strategy for organizations looking to connect with their donor bases. And it can be used to promote your FreeWill products! A short video clip describing FreeWill's tools can provide clarity and personalization. It also presents a great opportunity to include donor testimonials if available.
FreeWill is happy to support your video production team by writing custom language and scripts to make it simple. Check out these examples from FreeWill partners to see how they’ve integrated video marketing into their outreach strategy!
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Diversity Stats Template
In light of the Black Lives Matter movement and recent protests, many organizations (FreeWill included) are working to address systemic racism and biases internally and externally. We wanted to share this resource to help your organization begin to work towards becoming more equitable and just by providing a template to examine your organizational make-up in terms of race, gender, ethnicity, and age of employees.
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Webinar Recording: How nonprofits can market to older donors in 2020
Donors 65+ make up over half of all charitable giving. Check out this webinar to learn new, creative ways that your nonprofit can connect with and market to this crucial demographic.
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Watch out for an email on Friday, July 17 for an announcement and details on our new Revocable Living Trusts (RLT) tool!
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