Greetings from the Content Team and happy National Make-a-Will Month!

My name is Danielle, and I am one of the Content Specialists here at FreeWill. After a couple of months working from home, I’ve finally configured my bedroom/office space for top productivity — and just in time to craft some excellent Make-a-Will Month language for your organization! August is one of the best times of year to dive into planned giving outreach and encourage your donors to think about their futures.

National Make-a-Will Month is important to FreeWill because it aligns with both parts of our mission. While we are dedicated to raising over $1 Trillion for nonprofit organizations, we are also passionate about giving free access to legal documents that would otherwise be very expensive.

While marketing Make-a-Will Month, think about how your organization is providing donors with a free resource to plan ahead with a will or trust, or even write an Advance Healthcare Directive and Financial Power of Attorney. I don’t need to tell you how crazy 2020 has been, so showing your donor base you care about their future is a small gesture that can go a long way for your organization.

To help you with some outreach tips, FreeWill put together two guides below:

These are themes we've been using when writing copy for our partners. You can also incorporate them into your marketing to craft messaging for this moment that is both sensitive and successful.

I do hope your organization takes advantage of National Make-a-Will Month. As one of the only Will-related holidays, it’s a pretty big deal over here at FreeWill, and I’m excited to have you and your organization join in on the festivities.

Happy will-writing!

P.S. You may have noticed our new biweekly newsletter format. While one issue will be our standard newsletter, the second issue will feature a letter from a different FreeWill team member. Can’t wait for you to meet everyone!