209,833 total wills and trusts were created through FreeWill’s tools.

Of the over $2.4 billion committed to charities in 2021, $917 million was committed to FreeWill partners (including $14 million in real-time gifts!)

Partners attended over 45 webinars and partner trainings throughout 2021.

384 new partners joined FreeWill in 2021 representing all different sizes, sectors, and cause areas!

79 new employees joined the FreeWill team. FreeWillians now reside in 29 states across the country.

Donor stewardship guide: A resource to help you build relationships and retain donors.

Best practices for emails: This data-driven analysis provides the dos and don’ts of email marketing.

Outreach best practices: Brush up on the tips and tricks to make your FreeWill outreach as effective as possible!

Our parameters for flagging suspicious gifts will be even more robust and help us quickly identify fake activity and gifts committed to our partners.

Gift information will be thoughtfully released into the partner portal by a real human after a series of automated and human checks. This means that flagging fake gifts should happen more quickly and seamlessly.

Up next: create more transparency throughout the gift validation process so that your organization has a full picture of the gift activity happening on your site.