Everything you need to know about A/B testing (also known as split testing): an easy method of experimentation to determine which marketing strategies and language are the most effective with your audience.
It involves sending two, slightly different versions of a piece of outreach, seeing which performs best, and basing your future strategy on the results. And FreeWill is here to help!
Download the PDF via the form to learn why A/B tests will make your outreach more effective, and how to begin your first test with FreeWill.
