Best practices for email outreach

From planned giving outreach to general email do's and don'ts, here are our data-backed best practices!

Our research and testing demonstrates that across all types of outreach, standalone emails about FreeWill's services yield the most gifts for our partners.

 

We’ve compiled an outline of the best practices to keep in mind when sending emails to previous donors or new prospects.

 

Use these tips in your outreach to help you maximize your gifts!