In times of crisis or uncertainty, nonprofits must be extra cognizant of their community’s sensitivities, especially when sending fundraising asks –– including planned giving outreach.
FreeWill has compiled a list of best practices from hundreds of our nonprofit partners to help you craft effective and respectful messaging that is sensitive to your audience's needs.
Download the PDF via the form for our top tips to ensure you're keeping your asks sensitive, and supporting your community as you market the FreeWill products.
