E-Newsletter Articles

Trusted planned and smart giving e-newsletter content, ready to make your own.

Creating planned and smart giving content for your donors takes time and expertise. We hear from nonprofits time and time again that researching topics, and writing articles can make it challenging to keep donor communications fresh.

We're making it easier with the new E-Newsletter Articles library, available directly in the Partner Portal. Access reliable, expert-written articles on planned and smart giving topics, customize them for your audience, and share them through the email platform you already use.

What you need to know:

• Share expert-reviewed content: Browse articles created by FreeWill’s team of planned and non-cash giving experts on topics like qualified charitable distributions (QCDs), donor-advised funds (DAFs), beneficiary designations, and more. Every article is reviewed to the same standards as our custom partner content, including Legal review, so you can feel confident sharing it with your donors.
• Choose the right length: Select from teaser, short, and long-form versions to fit your channel and communication needs.
• Make every article your own: Customize the copy to reflect your organization's voice, audience, and messaging.
• Use your existing email platform: Copy and paste articles directly into Mailchimp, Marketing Cloud, HubSpot, or the email tool you already use. FreeWill provides the content, while you remain in control of when and how you send it.

With expert-reviewed content ready when you need it, your team can spend less time researching and writing from scratch and more time helping donors understand their giving opportunities.

Who this is for:

This feature is currently available to all partners with Partner Portal access, at no additional cost. 

Your next steps and resources:

1. Watch the video above for more information.
2. Explore our Getting the most from E-Newsletter Articles: Best Practices resource for tips and tricks.

3. Navigate to Portal > E-Newsletter in to find ready-to-use content for your next donor email.
   
   

Need more support?

• Read this Help Center Article for common FAQs and best practices.

• Reach out to your strategist with questions.
  
  

FREEWILL DOES NOT PROVIDE LEGAL OR TAX ADVICE AND THE CONTENT OF THE E-NEWSLETTER ARTICLES LIBRARY IS FOR GENERAL EDUCATION PURPOSES ONLY. LEGAL OR TAX QUESTIONS SHOULD BE DIRECTED TO YOUR OWN ADVISORS AND USE OF THIS CONTENT IS SOLELY AT YOUR OWN RISK.