---
title: Partner Resource | Best practices for social media
description: Sharing your FreeWill tools online? From ads to imagery, here are our tips to maximize your gifts.
image: https://lp.freewill.com/hubfs/neonbrand-I6wCDYW6ij8-unsplash-2.jpg
---

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# Best practices for social media

#### Sharing your FreeWill tools online? From ads to imagery, here are our tips to maximize your gifts.

Whether you are launching with FreeWill or reminding donors of their giving options down the road, social media can help you spread the word about your new resource, debunk the myths about who needs a will, and break the stereotype of what a legacy, stock, or QCD donor looks like.

 

The right social media campaign for you will depend on how you’re accustomed to reaching your supporters, but these best practices apply across platforms.

 

**Download the PDF via the form **to ensure you're making your FreeWill social media campaigns as strong as possible!

### Download the resource

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## Recommended resources

[

##### Outreach best practices

Informed by our work with hundreds of nonprofits, discover our tried-and-true strategies for marketing your giving tools to your donors.

→ Download resource 

](https://lp.freewill.com/partner-outreach-best-practices-pg)

[

##### Planned Giving 101

New to planned giving? We can't make you an expert in the next four minutes, but these facts will get you halfway there in no time at all.

→ Get the facts 

](https://lp.freewill.com/planned-giving-fact-sheet)

##### Best practices: Stewardship

A planned gift is only the beginning of your relationship with your donors. Here's your first stop for tips on planned giving donor stewardship.

→ Read resource

## Looking for more partner resources?

Head back to the Partner Resource Hub to find more resources on outreach, messaging, and industry research.

 

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Copyright © 2026 FreeWill Co., a Delaware Public Benefit Corporation. All rights reserved. FreeWill offers online self-help solutions for common estate planning needs and related educational content. Estate planning may implicate both state and federal laws, and estate planning needs will differ based on personal circumstance and applicable law. FreeWill is not a law firm and its services are not substitutes for an attorney’s advice. The information here is provided for educational purposes only and is not intended to provide, and should not be construed as providing legal or tax advice. This information is general in nature and is not intended to serve as the primary or sole basis for investment or tax-planning decisions. Use of FreeWill's services is subject to the [Terms of Service](https://www.freewill.com/terms) & [Privacy Notice.](https://www.freewill.com/privacy)

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