---
title: Partner Resource | Using Tracking Links
description: As you market your FreeWill tools to your supporters, we'll use UTM tags — trackable URLs — to track your gifts. Here's how they work, and why they matter.
image: https://lp.freewill.com/hubfs/Untitled%20design-5.png
---

[![Freewill](https://lp.freewill.com/hubfs/FreeWill_February2020%20Theme/Images/freewill_Logo.svg) ](https://www.freewill.com/)

# Using tracking links

#### How tracking links work, and why they're key to building a successful outreach strategy

As you market your FreeWill tools to your prospective donors, we provide you with tracking links — another name for UTM tags — to use whenever you link back to our tools.

 

Using these links correctly is *key *to your success with FreeWill. Every single tracking link our partners use tells us how their outreach is performing, what the biggest factors are that drive gifts, and how we can replicate success across nonprofits.

 

**Download the tracking link one-pager or watch the video below **for a quick explanation of why we use tracking links, the data they allow us to see, and why we're excited to see them in your outreach.

 

### Download the one-pager

---

## Recommended resources

[

##### Creating your own FreeWill integrations

These tips from FreeWill's Content Team will help you craft effective integrated mentions in everything from e-newsletters to mailed appeals. Check it out.

→ Access the resource 

](https://lp.freewill.com/partner-resource-creating-integrations)

[

##### Best practices for your FreeWill Planned Giving Microsite

If you partner with FreeWill to offer your donors an interactive Planned Giving Microsite, this article shares best practices and answers your most common questions about the tool!

→ Read more 

](https://lp.freewill.com/partner-resource-planned-giving-microsites)

[

##### What is FreeWill?

This quick fact-sheet on our flagship bequest tool will help you introduce FreeWill to your coworkers and supporters.

→ How it works 

](https://lp.freewill.com/what-is-freewill-partners)

## Looking for more partner resources?

Head back to the Partner Resource Hub to find more resources on outreach, messaging, and industry research.

 

[![Back to the Partner Resource Hub](https://no-cache.hubspot.com/cta/default/7139016/cc9f3027-2f49-48ae-9422-489a4511cb53.png)](https://cta-redirect.hubspot.com/cta/redirect/7139016/cc9f3027-2f49-48ae-9422-489a4511cb53)

freewill-logo-white

Copyright © 2026 FreeWill Co., a Delaware Public Benefit Corporation. All rights reserved. FreeWill offers online self-help solutions for common estate planning needs and related educational content. Estate planning may implicate both state and federal laws, and estate planning needs will differ based on personal circumstance and applicable law. FreeWill is not a law firm and its services are not substitutes for an attorney’s advice. The information here is provided for educational purposes only and is not intended to provide, and should not be construed as providing legal or tax advice. This information is general in nature and is not intended to serve as the primary or sole basis for investment or tax-planning decisions. Use of FreeWill's services is subject to the [Terms of Service](https://www.freewill.com/terms) & [Privacy Notice.](https://www.freewill.com/privacy)

![McAfee Security](https://lp.freewill.com/hubfs/FreeWill_February2020%20Theme/Images/mcafee.png)

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://7139016.fs1.hubspotusercontent-na1.net/hubfs/7139016/Guide%20to%20Tracking%20Links%20-%20August%202024%20Refresh%20.mp4",
  "dateModified" : "2024-08-20T19:53:46.088Z",
  "duration" : "PT3M50.854S",
  "height" : 900,
  "name" : "Guide to Tracking Links - August 2024 Refresh ",
  "thumbnailUrl" : "https://7139016.fs1.hubspotusercontent-na1.net/hubfs/7139016/Guide%20to%20Tracking%20Links%20-%20August%202024%20Refresh%20.mp4/medium.jpg?t=1724183626088",
  "uploadDate" : "2024-08-20T19:53:46.083Z",
  "width" : 1440
}
```