As you market your FreeWill tools to your prospective donors, we provide you with tracking links — another name for UTM tags — to use whenever you link back to our tools.
Using these links correctly is key to your success with FreeWill. Every single tracking link our partners use tells us how their outreach is performing, what the biggest factors are that drive gifts, and how we can replicate success across nonprofits.
Download the tracking link one-pager or watch the video below for a quick explanation of why we use tracking links, the data they allow us to see, and why we're excited to see them in your outreach.
