Nonprofit webinar recording


10 best practices for writing effective fundraising appeals

 

As people get back into normal routines, start traveling again, and spending time out of the home, it will be harder for nonprofits to command attention. To get crucial gifts, fundraisers will need to learn how to break through the noise and immediately hook their readers. And this will come down to mastering techniques for powerful writing.

In this popular webinar series on nonprofit writing, attended by more than 1,000 fundraisers, we break down how you can make your written messages stand out, hook and engage your readers, and create compelling appeals.

Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn the writing best practices you need to be a more effective fundraiser.

 

In this webinar, we covered:

  • Why writing matters & what makes writing ‘good’
  • Tips for writing mass fundraising emails
  • How to craft personal, persuasive emails
  • Best practices to get supporters’ attention
  • Examples of effective messaging

View our past webinars or nonprofit resources.