Nonprofit webinar recording
5 last-minute tips to improve year-end planned & major giving campaigns
More than one-third of all charitable giving happens in November and December, including the three biggest giving days of the year: Giving Tuesday, December 30th, and December 31st. Whether you’re a planned or major giving officer, end-of-year fundraising is a crucial time to engage with donors and raise key funds for your organization.
Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn the surprising trends you may see this giving season and last-minute tips for improving your year-end fundraising campaigns.
In this webinar, we covered:
- The key gift types for year-end fundraising
- Surprising trends this giving season
- Strategies to engage planned & major giving donors
- Writing tips to improve 1-1 donor communications
- Making the most of GivingTuesday and December giving
