Nonprofit webinar recording

GivingTuesday 2021: Strategies for success with planned & major giving



Since launching in 2012, GivingTuesday has become one of the biggest days of the year for charitable giving. Last year, organizations in the US raised more than $2.47 billion on the fundraising holiday. 


While the focus on GivingTuesday often revolves around small cash donations, gift officers have a huge opportunity to take advantage of the moment and secure bigger, non-cash gifts.


Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn how planned and major giving teams can make the most of their organization's GivingTuesday campaigns and unlock transformational gifts.

In this webinar, we covered:

  • The big message around GivingTuesday
  • How to prep for GivingTuesday campaigns 
  • Strategies for securing more gifts of stock, QCDs, and DAFs
  • Sample email communications and suggested cadence
  • How to incorporate planned giving into GivingTuesday asks

View our past webinars or nonprofit resources.