Webinar recording


How nonprofits can market to older donors in 2020

 

This webinar has been approved for 1.0 CFRE credit.

 

Each generation is different when it comes to their giving habits, communication preferences, and expectations. But when nonprofit fundraising teams understand their supporters, they’re able to build strong relationships and support their mission.

And with donors 65+ making up over half of all charitable giving, they’re a crucial demographic for nonprofits to engage. In the wake of the Coronavirus pandemic this year and online channels evolving, there are many new, creative ways that nonprofits can connect with and market to these donors.

Hear from Patrick Schmitt, the Co-CEO of FreeWill, as he shares strategies and practical tips for reaching out to older donors and fundraising effectively this year.

 

In this webinar, we covered:

  • Giving behaviors among older donors
  • Effects of the Coronavirus pandemic on fundraising
  • Communication and marketing strategies
  • Recommendations for QCDs in 2020
  • Creative examples from the community

View our past webinars or COVID-19 resources.