Nonprofit webinar recording
How to maximize end-of-year giving from older donors
Your nonprofit’s older donors are crucial to end-of-year fundraising efforts. Donors over 65 give more than half of all charitable dollars in the US, and an even higher percentage of planned and major gifts.
Between recent tax changes, the ongoing pandemic, and shifts online, gift officers need to stay current with how this group is changing if they want to fundraise effectively this giving season.
Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn about the trends shaping giving behavior among older donors, as well as the strategies you need to be successful with this group.
In this webinar, we covered:
- Trends shaping giving behavior in 2021
- How to engage with older donors
- The most tax-savvy gifts for older donors
- Strategies to maximize end-of-year giving
