Nonprofit webinar recording

Millennial giving: 5 strategies for end-of-year fundraising & beyond

While older generations are often the focus of planned and major giving programs, Millennials are poised to become the next big givers. Over the next couple decades, this generation is expected to inherit $30-60 trillion, and the wealthiest of this group are already having a significant impact on philanthropy.

Engaging this demographic now in end-of-year fundraising will build giving habits for decades to come and boost giving well into the future.

Watch Patrick Schmitt, the Co-CEO of FreeWill, to get insights into the demographic and wealth shifts shaping Millennial giving, as well as strategies for securing larger end-of-year gifts from this group.

In this webinar, we covered:

• Demographic and wealth trends among Millennials
• Changes in charitable giving behavior
• The most tax-savvy gifts for Millennial donors
• Strategies to maximize end-of-year giving