Webinars | FreeWill

Crafting a best-in-class Direct Mail plan for 2024 (with special guest Josh Alcorn)

Tuesday, December 5th, 2023, at 12 pm ET

Worth 1.0 CFRE credit

In an era where digital fundraising strategies are on the rise, direct mail continues to be a cornerstone of nonprofit fundraising, generating 60-80% of all fundraising revenue.

Building on our popular webinar topic from August 2023, we’re revisiting direct mail to explore the tips fundraisers need to implement to maximize responses and secure larger gifts through direct mail in the new year.

Join Patrick Schmitt, Co-CEO of FreeWill, and special guest Josh Alcorn, Co-Producer of the Nonprofit Storytelling Conference, for a free webinar on what makes a direct mail program truly outstanding in 2024, and the steps for implementing these tips within your organization.

Browse past webinars

Looking ahead to 2024: Fundraising predictions & your roadmap to success

November 14, 2023

Nonprofit webinars

Upcoming nonprofit webinars

Crafting a best-in-class Direct Mail plan for 2024 (with special guest Josh Alcorn)

Browse past webinars

Looking ahead to 2024: Fundraising predictions & your roadmap to success

How to secure larger gifts from older donors this Giving Season

How to leverage AI for successful year-end fundraising

The state of planned giving in 2023

How to engage and retain donors in 2023

5 strategies to reach end-of-year fundraising goals in 2023

The future of direct mail (with special guest Josh Alcorn)

Future-proof giving: Securing gifts from younger donors in 2023

AI and the future of nonprofit fundraising

The state of stock giving in 2023

Best practices for nonprofit website design & content in 2023

Preparing for fall 2023: 5 early steps to ensure success

Writing for planned and major gifts: Tips for standing out in 2023

Making the most of the Great Wealth Transfer & what steps to take this year

Women redefining philanthropy: Insights for planned & major giving

Navigating economic uncertainty: Fundraising strategies for nonprofits in 2023

AI in philanthropy: How to prepare for a remarkable future

Fundraising from Gen X: What nonprofits need to know in 2023

The most important research in modern fundraising (with Dr. Russell James)

What to expect from Donor Advised Funds in 2023

Tapping into donor psychology for effective stewardship

A deep dive on older donors: Stewarding gifts from the 65+ demographic

Looking ahead to 2023 for planned and major giving

Understanding Millennial donors: The next wave of great philanthropists

Writing best practices for fundraising planned & major gifts

Last-minute strategy upgrades for EOY giving

The state of planned giving in 2022 & what to do in 2023

Growing "forever" donors: How to steward planned & major donors to maximize engagement & philanthropy

Planned Giving for Churches: Encouraging estate planning in your congregations

The rise of crypto & NFT philanthropy, and how to harness it for your organization

How to leverage Giving Days to increase planned & major giving at year-end & beyond

5 tips to maximize end-of-year fundraising for planned & major gifts

Fall fundraising strategies: Planning ahead for planned & major giving success

10 writing tips for fundraising planned & major gifts in unprecedented times

What a possible recession means for fundraising

2022 midterms: How to navigate fundraising in an election year

Fundraising from Gen X: What nonprofits need to know in 2022

5 steps nonprofits can take today to prepare for the Great Wealth Transfer

How technology is transforming fundraising (for better & for worse)

How to engage Millennial donors and secure major gifts

7 steps to find, solicit, and secure gifts from Donor Advised Funds

3 paths to success with fundraising from older donors this year

How women give — Key insights for planned & major giving

5 ways to tap into donor psychology for more effective stewardship

10 writing tips to supercharge your fundraising messages in 2022

How the pandemic continues to shape fundraising in 2022

Crypto donations: The trends & impact nonprofits can expect in 2022

The trends & legislation shaping planned & major giving in 2022

Trusts vs. wills: Fundraising planned gifts in California

5 tips to improve year-end planned & major giving campaigns

Millennial giving: 5 strategies for end-of-year fundraising & beyond

How to maximize end-of-year giving from older donors

Diversity, Equity, & Inclusion: Helping your team RISE with feedback

The state of planned giving in 2021 & how to get more legacy donors

The rise of Donor Advised Funds & 7 ways to secure more of these gifts

GivingTuesday 2021: Strategies for success with planned & major giving

Crypto 101: The rise of cryptocurrency & what it means for philanthropy in 2021

Fundraising strategies for Fall — Planning ahead for planned & major giving

5 new trends in major giving & the paths to success

10 best practices for writing effective fundraising appeals

How women give — Trends & fundraising tips

5 strategies for successful donor stewardship

3 fundraising strategies for Gen X

3 steps to take now as reopening & vaccines reshape major giving

Diversity, Equity, & Inclusion: Managing with H.E.A.R.T.

What an exploding stock market means for philanthropy

3 strategies for success with older donors in 2021

10 writing tips to supercharge your fundraising messages

4 strategies for navigating fundraising events in 2021

How Donor Advised Funds are changing in 2021, & 3 steps to take

The rise of Millennial major donors in nonprofit fundraising

The trends shaping planned & major giving in 2021

Navigating fundraising in post-election America

Utilizing non-cash gifts for end-of-year success

Writing effective, thoughtful communications for planned & major giving

How planned & major giving teams can thrive on GivingTuesday