How women give — Key insights for planned & major giving

Women play a crucial role in philanthropy. From being more likely to give than men, and often more generous in both dollars and volunteering time, women wield a huge amount of influence at nonprofits. Plus, as they’ve risen in the workforce and invested in stocks, crypto, and other assets, they now control a third of total US household wealth, worth more than $10 trillion.

While much of giving from men and women look similar, there are key differences in how they approach giving that nonprofits can tap into to fundraise planned and major gifts more effectively.

Watch Patrick Schmitt, the Co-CEO of FreeWill, to get insights on the macrotrends shaping how women give, and specific tactics you can use to secure larger gifts.

In this webinar, we covered:

• Shifting demographics & wealth
• Trends that are shaping how women give in 2022
• Data on gift types and difference in men and women’s giving
• Fundraising strategies that resonate with women

View our past webinars or nonprofit resources.