2025 smart giving campaign retrospective
Date & Time: Thursday, March 26, 2026 at 1:00 pm ET
Length: 50 minutes
Who should attend: All FreeWill partners, esp. those with the Smart Giving Suite tools
Will a recording be available? Yes
Ongoing analysis of your FreeWill outreach campaigns underpins many of FreeWill's data-driven best practices. We're diving into the data from your 2025 smart giving campaigns now, and we look forward to sharing key learnings from that analysis and how they informed our 2026 strategies.
Join Lauren Winther-Hansen (Nonprofit Training Lead), Danielle Dettling (Content Team Lead), and others for an informative session that will:
- Review major smart giving campaign participation and performance in 2025
- Identify trends across our most successful smart giving partners
- Assess the impact of participating in multiple campaigns and tests/experiments
- Spotlight our top findings and strategy recommendations for 2026
