Understanding anonymous & non-responsive planned gift donors
If you’ve ever wondered about the anonymous or quiet planned gift donors in your FreeWill Portal, you're not alone. Many teams ask: Who are these people? Why don’t they respond to our stewardship? And are these real gifts?
Industry research indicates that nearly two-thirds of donors who make a charitable bequest never tell the nonprofit they’ve included them in their will. And even among donors who do identify themselves, many still don’t respond to outreach.
In other words, anonymous and non-responsive planned gift donors aren't unique to FreeWill—they're a normal part of any planned giving program.
Plus, we've seen that countless realized planned gifts come from donors who were anonymous during life.
In other words, anonymous planned gift commitments are REAL.
Here’s the good news: With FreeWill, you enjoy rare visibility into anonymous commitments. You can document them for your records and even send a thank you note using FreeWill's Anonymous Donor Stewardship feature, without violating a donor’s trust. Plus, FreeWill planned giving donors choose to identify themselves around 66% of the time—we've flipped the script on the industry average!
Watch this short video to learn more. Questions? Reach out to your FreeWill Strategist.
