Partner training recording

Get smart on Google Ads & SEO

Reaching new audiences is an essential part of growing your supporter base — and in the internet age, resources like Google Ads and Search Engine Optimization (SEO) are often pillars of an organization's online marketing or communications plan.

 

Many FreeWill partners are already leveraging these resources to find new donors, advocates, and volunteers. Others are eager to learn more about them, how FreeWill uses them, and how their nonprofit can best employ these tools to reach new people and grow their base of support.

 
In this session, FreeWill and special guest Jessica King from Getting Attention shared a primer on this topic, as we covered:
  1. What exactly are Google Ads and SEO
  2. How FreeWill uses these tools to drive more users to freewill.com 
  3. How nonprofits can best leverage these resources to reach new audiences
  4. Quick tips to get started and boost your online presence
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