Power Your Legacy Challenge: Turn planned gift intentions into action with FreeWill
Date & Time: Thursday, November 12 at 1:00 pm ET
Length: 55 minutes
Who it's for: All FreeWill partners, esp. those with the Planned Giving Suite
Will a recording be available? Yes
What if you could inspire more donors to document their legacy intentions, while unlocking immediate funding for your mission?
A legacy challenge creates a time-bound incentive for supporters to formalize a planned gift, helping you build your future gift pipeline, grow your legacy society, and uncover previously undisclosed gift commitments.
In this session, we’ll explore how to structure a successful legacy challenge, with tips to put your FreeWill planned giving tools to work throughout your campaign. Special guest Lauren Clyne Medley from The Humane League will share real-world experience from their recently completed legacy challenge and answer your questions. You’ll leave with practical ideas, resources, and next steps to launch your own legacy challenge campaign.
