Maximize the Moment: Supercharge your Giving Day with FreeWill
Date & Time: Thu, July 9 at 1:00pm ET
Length: 55 minutes
Who should attend: Any FreeWill partner that participates in a Giving Day!
Will a recording be available? Yes
While Giving Days are traditionally known for high-volume, small-dollar donations, they also present a massive, often untapped opportunity to secure larger, more impactful gifts. Join Lauren Winther-Hansen (Nonprofit Training Lead) and Brittani Watkins (Senior Strategist) to learn how to transform your next fundraising sprint into a masterclass in donor education and major gift pipeline building.
This session explores why integrating your FreeWill tools into your Giving Day strategy can be a game-changer for your crowd-funding. You’ll discover how to elevate standard Giving Day appeals by educating donors on tax-smart giving options like IRA gifts, DAF grants, and gifts of stock or crypto – empowering donors to make a big impact without dipping into their checking account.
We’ll share actionable strategies to weave planned and smart giving options into your existing digital marketing, email tracks, and social media campaigns. Backed by real-world examples and success stories from partners who’ve successfully cracked the code, you'll walk away with a toolkit of communication best practices and segmentation ideas.
Can't attend live? Register anyway! We'll email you the recording and presentation.
