Nonprofit webinar recording

Gen X: 3 fundraising strategies for the Latchkey generation


Between the large Baby Boomer and Millennial generations, Gen X can sometimes get lost in the fundraising shuffle. However, this generation makes up 20% of all dollars given — twice as much as Millennials. As Gen X gets older, accumulates more wealth, and plans their estates, nonprofit professionals in planned and major giving have a huge opportunity to engage them in their work.

Watch Patrick Schmitt, the Co-CEO of FreeWill, explore the trends and motivations shaping Gen X giving, as well as strategies for successfully fundraising from this group in 2021.


In this webinar, we covered:

  • Shifting demographics & wealth
  • Changes in charitable giving behavior
  • Trends that shaped Gen X donors in 2020
  • Tax-savvy types of gifts — and why this is so important for Gen X
  • Gen X fundraising strategies for 2021

View our past webinars or nonprofit resources.

gen x