Nonprofit webinar recording

5 strategies for successful donor stewardship in planned & major giving

When donors stop giving, it’s usually because the organization hasn’t built a meaningful relationship with them.

And planned and major giving officers face particular challenges in building these relationships — these gifts frequently come without donor information and many in-person stewardship events are still on hold. In 2021, gift officers will need to find ways to overcome these challenges to connect with donors on a personal level, thank them for their gifts, and inspire repeat giving.

Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn strategies for solving the anonymous donor problem, as well as ways that savvy nonprofits can engage donors long after their first gift.

In this webinar, we covered:

• How to solve the anonymous donor problem
• Best practices for donor communication
• Effective stewardship techniques
• Creative stewardship ideas from the community

View our past webinars or nonprofit resources.