FreeWill | Bequest explainer video

Our Design Team created an animated video to help you briefly explain to donors how FreeWill works and what to expect when they make a legacy gift through the product:

Find the video housed on Vimeo here. (Prefer to link directly to our YouTube page? Find the YouTube link here.)

Skip to LGBTQ2S+ version

How to use this video in donor communications

Embedding video in website

Click the “Share” button on the right side of the video – it looks like a paper airplane.
Find the “Embed” header and copy the embed code, or click “Show Options” to specify autoplay, video looping, etc.
Go to the site you want to embed the video onto, and paste the code into the appropriate spot.

Embedding video in social media post

Click the “Share” button on the right side of the video – it looks like a paper airplane.
Copy the “Link” next to the Social buttons.
Paste URL in your next social post.

Embedding video in email

Embedding a video is a little tricky and depends on the email client you use.
However, if embedding is not possible in your email client, you can hyperlink a thumbnail image of the video to the Vimeo link. Here are two options for thumbnails to hyperlink:

Downloading and sharing mp4 file:

In order to use the mp4 file, please comply with the following guidelines:

Customization rules

Though you are allowed to add custom footage at the beginning or end of the video, please do not modify any of the actual video content. This includes:

Audio content: voice-over & music
Visual content: all visual assets, graphics & animation

Custom footage (like a logo slide) can only be attached at the beginning or end of the original video. Please do not insert anything in the middle because we ask that you do not alter the original video.

Attribution rules

If you are sharing the mp4 with your supporters, we ask that you credit FreeWill whenever possible. For example, when you are sharing on social media, please tag us @FreeWillHQ!