Recorded partner training

Smart Giving Marketing (102)

Length: 75 minutes
CFRE: Eligible for 1.0 continuing education credit
 

Introducing smart giving into one-on-one conversations with donors is a great start. But what are the most effective ways to share stock, IRA, DAF, and crypto giving with your broader donor audience?

 

Proactive, consistent smart gift marketing is essential to a successful program. In this session, we explore best practices around:

  • Adding smart giving information to your organization's website
  • Integrating smart giving content into existing donor outreach
  • Sharing standalone smart giving outreach at key times of year
  • Messaging around the many gift options available
  • How you can put-it-all-together in a multi-channel smart giving campaign

Resources:

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