2024 bequest retrospective
Date & Time: Thursday, January 30, 2025 at 1:00 pm ET
Length: 50 minutes
Who should attend: All FreeWill partners, esp. those with the Planned Giving Suite
Will a recording be available? Yes
One benefit of FreeWill partnership is that key learnings from our work with 1,800 nonprofit partners continuously inform the marketing strategies we share with you. Ongoing analysis of how our tools and outreach campaigns perform underpins all of FreeWill's data-driven best practices.
We are diving into our 2024 data and are excited to share key findings from that analysis, and how those learnings will inform our 2025 plans.
Join Lauren Winther-Hansen (Nonprofit Training Lead) and Danielle Dettling (Content Team Lead) for an informative session that will:
- Review major bequest campaign participation and performance in 2024
- Review performance of our public site in delivering bequests to featured partners
- Identify trends across our most successful planned giving partners
- Assess the impact of participating in multiple campaigns and tests/experiments
- Spotlight our top findings and strategy recommendations for 2025
