2025 bequest campaign retro
How did your planned giving tools perform in 2025? What did we learn? How did those learnings inform our 2026 outreach strategies?
FreeWill's work with 2,300+ nonprofits routinely surfaces insights that inform our outreach strategies. Our data-driven best practices are supported in no small part by our ongoing analysis of product performance. Our team dove into our 2025 bequest data in order to share key findings with you.
Join Lauren Winther-Hansen (Nonprofit Training Lead) and Danielle Dettling (Content Team Lead) for an informative session that will:
- Review how your planned giving tools performed in 2025
- Review performance of our public site in delivering bequests to partners
- Identify trends across our most successful planned giving partners
- Spotlight our top findings and strategy recommendations for 2026
