2025 bequest campaign retro
Date & Time: Thursday, February 12, 2026 at 1:00 pm ET
Length: 55 minutes
Who should attend: All FreeWill partners, esp. those with the Planned Giving Suite
Will a recording be available? Yes
How did your 2025 bequest campaigns perform? What did we learn? How did those learnings inform our 2026 outreach strategies? These questions and more will be answered in our annual Bequest Campaign Retrospective.
FreeWill's work with 2,300+ nonprofits routinely surfaces insights that inform our outreach strategies. Our data-driven best practices are supported in no small part by our ongoing analysis of campaign performance. Our team is diving into our 2025 bequest campaign data, and we're excited to share key findings with you.
Join Lauren Winther-Hansen (Nonprofit Training Lead) and Danielle Dettling (Content Team Lead) for an informative session that will:
- Review major bequest campaign participation and performance in 2025
- Review performance of our public site in delivering bequests to featured partners
- Identify trends across our most successful planned giving partners
- Assess the impact of participating in multiple campaigns and tests/experiments
- Spotlight our top findings and strategy recommendations for 2026
