Strategies to maximize smart gifts at year-end in 2024
It’s no secret that end-of-year (EOY) is the busiest time of year for charitable giving. Some nonprofits receive as much as 50% of their annual support in the last two months of the year.
Driving donations of non-cash assets is a top strategy to grow your organization’s revenue. And integrating smart giving options like stocks, QCDs, DAF grants, and crypto into year-end solicitations and conversations positions you to receive the best possible gifts from donors this year.
Are you ready for EOY? In this session we shared:
- Why promoting smart gifts at EOY is essential
- Our integrated marketing strategy for smart gifts at year-end
- Tools/resources to prepare your team for a successful year-end
- How to opt in to FreeWill's EOY smart giving campaign
