Campaign info session:

National Make-A-Will Month

Date & Time: Thu, May 15 at 1:00pm ET

Length: 35 minutes

Who should attend: All FreeWill Planned Giving Suite partners

Will a recording be available? Yes

Our biggest campaign is back! August is National Make-A-Will Month (MAWM), and last year over 900 FreeWill partners sent outreach to mark this giving occasion.

MAWM is an essential piece of our planned giving strategy. FreeWill encourages all Planned Giving Suite partners to connect with donors in August to educate on the importance of estate planning and share how planned gifts support your mission, now and for generations to come.

This year, in addition to Make-A-Will Month, we're excited to offer alternate messaging for National Family Day on September 22nd.

Join us on May 15 at 1:00pm ET as we share:

1. 1. Reasons why MAWM is an effective time for a planned giving message
   2. Suggested framings and compelling new messaging for your MAWM or National Family Day campaign
   3. Outreach strategies for the campaign ("must haves" and "nice to haves")
   4. How to opt in to the campaign before the August 8th deadline

See you there!