Make-A-Will Month 2024
August marks National Make-A-Will Month — your annual opportunity to put planned giving center stage and secure new gift commitments from your supporters. Last August, FreeWill partners raised more than $64.4 million in bequest commitments through this campaign!
According to Caring.com's 2024 Wills Survey, 68% of Americans do not have an up-to-date will in place — a 6% decline from 2023 and the first decrease in estate planning rates since 2020. Make-A-Will Month empowers you to help close that gap, by helping your donors write their plan, protect their families, and leave a legacy.
Are YOU ready for Make-A-Will Month? In this session, we shared:
- Why MAWM is our #1 campaign recommendation for bequest partners
- Outreach strategies for the campaign ("must haves" and "nice to haves")
- Three compelling new messaging options for your email outreach
- How to opt in to participate in advance of the August 9th deadline
Access the post-training survey here.
