FreeWill Forum Recording
2022 bequest campaign retro
We love a good experiment at FreeWill, and the learnings gleaned from our partners' outreach campaigns continuously inform our marketing strategies and best practices.
FreeWill's content strategy team dove into the data from your 2022 FreeWill bequest campaigns and were excited to share the top findings of that analysis with you!
Join Gracie Farese and Morgan McLenan from FreeWill's Innovation Team for an informative session that reviewed key findings from our major 2022 bequest campaigns and how these findings will inform our outreach strategies in 2023.
What we covered:
- Reviewed major bequest campaign participation and performance
- Explored trends across our most successful partners
- Touched on the impact of participating in multiple campaigns and content tests/experiments
- Spotlighted our top findings and recommendations for 2023
Thanks for watching!
