2023 bequest retrospective
One benefit of FreeWill partnership is that key learnings from our work with 1,450 nonprofit partners continuously inform the marketing strategies we share with you. Ongoing analysis of how our tools and outreach campaigns perform underpins all of FreeWill's data-driven best practices.
We recently dove into our 2023 data and were excited to share key findings from that analysis and how those learnings are informing our 2024 plans.
In this recording, Danielle Dettling (Content Team Lead) and Michael Kassabian (Content Team Manager) contribute to an informative session that:
- Reviewed major bequest campaign participation and performance in 2023
- Reviewed performance of our public site in delivering bequests to featured partners
- Identified trends across our most successful planned giving partners
- Assessed the impact of participating in multiple campaigns and tests/experiments
- Spotlighted our top findings and strategy recommendations for 2024
