Partner training recording

2024 smart giving campaign retrospective

 

Ongoing analysis of your FreeWill outreach campaigns underpins many of FreeWill's data-driven best practices. We dove into the data from your 2024 smart giving campaigns and were excited to share key findings from that analysis, including how key learnings informed our 2025 strategies.

 

Danielle Dettling (Content Team Lead), Nicole Walton (Sr. Director of Major & Planned Giving Strategy), and others led this informative session that:
  1. Reviewed major smart giving campaign participation and performance in 2024
  2. Identified trends across our most successful smart giving partners
  3. Assessed the impact of participating in multiple campaigns and tests/experiments
  4. Spotlighted our top findings and strategy recommendations for 2025

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