Campaign info session:

2025 Spring Bequest Campaign

 

This spring, the state of federal funding for nonprofits in the U.S. is uncertain. And with diversity under broad attack, many Americans are fearing for their — or their loved ones — rights, or even their future.

 

For these reasons and more, spring 2025 is a powerful moment to connect the essential everyday work of your organization with the importance of planning ahead. 

 

FreeWill encourages all Planned Giving Suite partners to connect with donors this spring, or during Pride Month in June, to share how planned gifts can support your mission for generations and ensure sustainability well into the future. 

 

In this campaign info session, we shared:

    1. Reasons why spring 2025 is an effective time for a planned giving message
    2. Suggested framings and compelling new messaging for your springtime or Pride Month campaign
    3. Outreach strategies for the campaign ("must haves" and "nice to haves"), including suggestions for partners with busy spring event schedules
    4. How to opt in to the campaign before the May 9 deadline

Resources:

 

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