Campaign info session:

2025 Winter Bequest Campaign

While it may be difficult for us as fundraisers to see past calendar year-end, the new year will be here before we know it. Now is the time to plan your first bequest campaign of 2025!

Many nonprofits choose to reach out with a planned giving message in the wintertime to leverage the "fresh start" feeling that comes with a new year. FreeWill is excited to share new outreach strategies and messaging options to maximize your reach - and results! - this winter.

In this live session, we shared:

1. 1. Reasons why winter is an effective time for a planned giving message
   2. Suggested framings and compelling new messaging for your wintertime or Black History Month campaign
   3. Outreach strategies for the campaign ("must haves" and "nice to haves")
   4. How to opt in to the campaign before the January 31 deadline