2023 year-end smart giving
It’s no secret that end-of-year (EOY) is the busiest time of year for charitable giving, and your organization likely spends months planning for the season. It's essential to present giving options thoughtfully in the lead-up to December 31.
In 2023, inflation persists, markets continue to fluctuate, donor sophistication is increasing, and Millennials have surpassed Boomers in number. For these reasons and more, integrating smart giving options like stocks, QCDs, DAF grants, and crypto into year-end solicitations has never been more important.
Are you ready for EOY? In this session we reviewed:
- Why promoting smart gifts at calendar year-end is essential
- Our brand new integrated marketing strategy for year-end
- Multi-channel outreach suggestions to help you reach a wide audience
- How to opt in to FreeWill's EOY smart giving campaign
