Campaign info session:

National Make-A-Will Month

 

Our biggest campaign is back! August is National Make-A-Will Month (MAWM), and last year over 73% of eligible partners sent outreach to mark this giving occasion.

 

MAWM is an essential piece of our planned giving strategy. FreeWill encourages all Planned Giving Suite partners to connect with donors in August to educate on the importance of estate planning and share how planned gifts support your mission, now and for generations to come.

 

This year, in addition to Make-A-Will Month, we're excited to offer alternate messaging for National Family Day on September 22nd.

 

In this live session, we shared:

    1. Reasons why MAWM is an effective time for a planned giving message
    2. Suggested framings and compelling new messaging for your MAWM or National Family Day campaign
    3. Outreach strategies for the campaign ("must haves" and "nice to haves")
    4. How to opt in to the campaign before the August 8th deadline

We hope you will participate! Questions? Speak to your FreeWill Strategist.

 

Back to Partner Trainings

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