National Estate Planning Awareness Week 2025
National Estate Planning Awareness Week was founded in 2008 by the National Association of Estate Planners & Councils to emphasize the importance of estate planning for all. It's a perfect opportunity to share your FreeWill tool, motivate supporters to create essential documents, and secure new planned gift commitments.
It's also your last, best chance to share a planned giving message this year before year-end fundraising season takes over your calendar!
In this strategy session, we share:
- Three compelling reasons why your nonprofit should participate in NEPAW this year
- Creative outreach strategies for the campaign ("must haves" and "nice to haves")
- Messaging options for your email outreach
- The timeline to opt-in and request your campaign content
To participate, speak to your Strategist to set an email send date and request your content. Visit FreeWill's Marketing Library for campaign resources!
