---
title: "Training recording: Optimizing your website for planned/smart gifts"
description: Watch this recording for our updated best practices for effective web integration and the latest on FreeWill's planned giving websites!
image: https://lp.freewill.com/hubfs/Image%205-22-23%20at%204.18%20PM.jpeg
---

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# Training recording

---

## Optimize your website to secure more planned & smart gifts

 

Can you easily find your FreeWill tools on your nonprofit’s website? Can your donors? Does the information you provide drive clear and immediate action to support your work now and in the future?

Effective integration of your FreeWill products on your organization’s website is a key strategy for success. Donor-friendly language, smart placement, and clear calls-to-action facilitate ongoing donor education and drive new gifts and gift commitments to fuel your mission.

 

**Watch this recording to learn our latest best practices for effective website integrations, along with details of FreeWill's new planned giving website solution.**

 

In this session, we shared:

1. General best practices to optimize your website design & content in 2023
2. Data on the importance of effective website content and placement
3. Updated best practices for adding FreeWill tools to your nonprofit's website
4. Details of FreeWill's newly launched planned giving websites, which seamlessly integrate the FreeWill products throughout

[![Back to the Learning Hub](https://no-cache.hubspot.com/cta/default/7139016/a2774b2a-ddf0-470f-8dd5-b3e8810f92f1.png)](https://cta-redirect.hubspot.com/cta/redirect/7139016/a2774b2a-ddf0-470f-8dd5-b3e8810f92f1)

---

![Image 5-22-23 at 4.18 PM](https://lp.freewill.com/hs-fs/hubfs/Image%205-22-23%20at%204.18%20PM.jpeg?width=2000&height=1143&name=Image%205-22-23%20at%204.18%20PM.jpeg "Image 5-22-23 at 4.18 PM")

### Download the presentation

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Copyright © 2026 FreeWill Co., a Delaware Public Benefit Corporation. All rights reserved. FreeWill offers online self-help solutions for common estate planning needs and related educational content. Estate planning may implicate both state and federal laws, and estate planning needs will differ based on personal circumstance and applicable law. FreeWill is not a law firm and its services are not substitutes for an attorney’s advice. The information here is provided for educational purposes only and is not intended to provide, and should not be construed as providing legal or tax advice. This information is general in nature and is not intended to serve as the primary or sole basis for investment or tax-planning decisions. Use of FreeWill’s services is subject to the [Terms of Service](https://www.freewill.com/terms) & [Privacy Notice](https://www.freewill.com/privacy).

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