Optimize your website to secure more planned & smart gifts
Can you easily find your FreeWill tools on your nonprofit’s website? Can your donors? Does the information you provide drive clear and immediate action to support your work now and in the future?
Effective integration of your FreeWill products on your organization’s website is a key strategy for success. Donor-friendly language, smart placement, and clear calls-to-action facilitate ongoing donor education and drive new gifts and gift commitments to fuel your mission.
Watch this recording to learn our latest best practices for effective website integrations, along with details of FreeWill's new planned giving website solution.
In this session, we shared:
- General best practices to optimize your website design & content in 2023
- Data on the importance of effective website content and placement
- Updated best practices for adding FreeWill tools to your nonprofit's website
- Details of FreeWill's newly launched planned giving websites, which seamlessly integrate the FreeWill products throughout
