"Plant a Seed" for springtime bequests
A springtime bequest campaign can help you leverage the season's feeling of renewal, encouraging your supporters to "spring clean" their plans and enjoy peace of mind. It also plants a seed 🌱 in your donors' minds that legacy gifts can be easy to establish and will one day be profoundly impactful on your mission.
Plus, in 2023, FreeWill partners that sent four bequest campaigns throughout the year saw the highest ROI. So now is the time to get your next planned giving outreach campaign on the calendar!
In this live session, we shared:
- Why spring is a smart time to reach out with a planned giving message
- "Must have" and "nice to have" elements for your campaign
- Three new messaging options for your email outreach
- Details of an optional A/B email test around subject lines
- How to opt in to the campaign before the May 3rd deadline
Click here to complete the post-training survey.
