2026 Wintertime Bequests
It's difficult for us as fundraisers to see past calendar year-end, but the new year will be here before we know it. Now is the time to plan your first bequest campaign of 2026!
A wintertime planned giving campaign can leverage the "fresh start" feeling that comes with a new year, inspiring your donors to finally write their estate plan. And after weeks (months?) of being asked for cash donations, they may be prefer to plan ahead, establishing a gift that costs nothing now but will one day make a big impact.
In this live session, we shared:
- Why kicking off 2026 with a bequest campaign is a smart idea
- Specific outreach strategies including "must haves" and "nice to haves"
- Compelling messaging options for your email outreach
- How to opt into the campaign before the February 6 deadline
Watch the recording today to plan your winter strategy and start 2026 with a bang! 🎉
➡️ Access campaign resources in the Marketing Library.
