New Year's resolutions –– turning the page to 2024!
Creating a will is one of the simplest ways to find peace of mind and financial empowerment –– exactly what many desire as they set 2024 intentions.
While it may be difficult for us as fundraisers to see past calendar year-end, the new year will be here before we know it. Now is the time to plan your first bequest campaign of the new year!
FreeWill's annual New Year's resolutions campaign is our second most popular in terms of partner participation and a strong performer in dollars raised. When you opt in, we'll help you provide a valuable resource to your supporters to close the estate planning gap, while also driving new gift commitments to your nonprofit.
In this campaign info session, we shared:
- Why the New Year is such an effective time for a planned giving message
- Outreach strategies for the campaign ("must haves" and "nice to haves")
- Three compelling new messaging options for your email outreach
- Details on an optional A/B email test
- How to opt in to the campaign before the January 5th deadline
