2024 Summertime Smart Giving
This summer presents a notable opportunity to share Smart Giving with your donors:
- The stock market is doing well, and Bitcoin was at an all-time high this spring
- When markets do well, people may be more inclined to give back
- Giving "smart" benefits both the donor and the work of your organization
Plus, we know that FreeWill partners who send Smart Giving outreach throughout the year are more likely to receive smart gifts at the end of the year. We may only be half-way through 2024, but it’s not too early to lay the groundwork for year-end!
In this live session, we covered:
- Why it's a good idea to remind donors of their smart giving options this summer
- Outreach strategies for the campaign ("must haves" and "nice to haves")
- Recommended messaging for a timely email
- Details of a customizable graphic to use in your outreach
- How to opt in to the campaign before the June 21st deadline
