Donor prospect research & uncovering assets
Date & Time: Thu, June 5th at 2:00pm ET
Length: 55 minutes
Who should attend: All FreeWill partners are welcome
Attendance: Limited to 100 participants
Engagement level: Medium - bring your ideas to share, and your questions!
Will a recording be available? Yes - register to receive it by email
CFRE: Approved for 1.0 continuing education credit
Data like donor demographics, giving history, wealth indicators, prior engagement, and willingness to talk to you all help evaluate a prospect’s capacity and likelihood to give.
But for many nonprofits, identifying potential donors is the most challenging part of the fundraising process. With limited time in your day:
- Who should you target?
- Where can you learn more about them?
- How can you assess their affinity for your organization?
- How can you gauge their capacity and/or inclination to give?
- And who has time for all this work anyway?!?
Join us on Thursday, June 5th at 2:00pm ET to:
- Learn why donor prospect research is a critical component of fundraising
- Review high-level prospecting strategies
- Discuss philanthropic indicators & wealth markers of strong non-cash prospects
- Engage in interactive discussion with other FreeWill partners
- Asses your org’s prospect research strategy and articulate ways it can improve
Register today. We look forward to seeing you there!
